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Finally after months of rumor, Microsoft and Yahoo! have decided to join forces and form a partnership in Internet search and advertising that primarily aims to take on market leader Google’s search engine supremacy.

The merger will include Yahoo! selling pay-per-click advertising on both Microsoft and Yahoo! websites which they hope will add revenues as there will no longer be competition between each other. But Yahoo! will keep 88 percent of the revenue. The merger will add to Yahoo’s earnings of around $277 million extra a year plus there will be a considerable drop in its investment in technology development and this merger will last for 10 years.

However, Yahoo! made two critical mistakes. Around June 2000, it replaced Inktomi’s search engine with Google and actually paid Google to put their results on the Yahoo! website. Users loved Google’s search engine and decided to use Google directly rather than Yahoo!. Just last year, Yahoo! made another crucial mistake to reject Microsoft’s 46.6 billion proposals last year. It shows how two simple decisions can completely affect the route of a company and the overall market.

So why did Microsoft obtain Yahoo!? The answer is online publicity and advertising. This merger means more competition to the online advertising and search engine market. Microsoft is hoping that a long-term merger with Yahoo! will give it the scale and understanding it needs to attract more users, advertisers and ultimately more revenue.

Even though the Microsoft-Yahoo! merger has increased their market share to a total of 28 percent in the United States alone, Google still holds the majority of it by having 65 percent of the market share, and it will be a tough fight for Microsoft-Yahoo! to attract the Google users to them.

Users love Google as it is just plain search engine and compared with the other search engines there is just too much mess. Users wants an easy search engine that is accurate in its results when they type in their searches.

Microsoft will prove to be a challenge though for two reasons. Firstly, it has plenty of cash to spend on online advertising and search engine technology and secondly future growth of the company depends on this merger.

 

Microsoft’s new search engine Bing has started to grab market share and with the merger of Microsoft and Yahoo!, this will effectively replace Yahoo!’s search engine on the Yahoo! website. The advantage of using Bing is the fact that it allows users to purchase book travel, goods and discover credible health data easily. Users can use Bing for shopping and the site provides users with an Amazon-like experience. Although some analysts say this is less likely to attract fans of Google’s search engine but may attract those who use Yahoo!’s search engine.

There is still a long way ahead for Microsoft-Yahoo! to even take some of the lead from Google. But certainly, competition drives companies to improve their products/services. For some time now Google is the KING in the search engine industry and a Microsoft-Yahoo! combination will create a search engine that will surely present a bit of a threat to Google. Only time will tell how users will respond to this change.

 

Want more traffic to your site?

I would thank you all for visiting this hub. This hub is all about fifty different techniques that would help you bring more traffic to your site and blog.

superior domain name : Take a good domain name for your site. Make the name     attractive. If possible the name should match with the site’s content. For e.g. : If you are writing about medical for all people choose a domain name like “http://www.medical-group.com”

 

Regular Update your contents : try to bring more content to your site on a daily basis. If you update your site regularly , people would come to find what data is added recently. This step would bring repeated hits.

 

High quality exclusive content : Try to have good quality unique content. This is the main aspect that would help you get more traffic. This means don’t copy other site’s content .Your content can be a picture, video or a small writing which is informative. But it should be unique

 

Organized keyword research : Do some keyword research. Keywords are the words and phrases which people type into search engine boxes for searching. If your site is based on those words you will naturally get more hits. To find out how much searches happen for a word go to http://www.google.com/trends and type in a keyword and you will get the results.

 

Submit to directories : Submit your site address to relevant directories. That can bring a good amount of traffic.

 

Article submisison : There are lot of websites where you can submit articles for free. These sites have lot of traffic. So there is good possibility that your article will get noticed. This is one such website : www.ezinearticles.com

 

Alt tags in images : Don’t forget to give alt tags in images .It can give you good search engine ranking. Alt tags are expressive tags which appear above images when we place mouse over them. Also give relevant file name to images.

 

Well preferred page titles: Choose a significant title for all the pages in tour site. That will provide you more preference in search engines like Google.

 

Links in online profiles : Add a link to your website in all your profile pareses : You can add link to your site in your profile page in hub pages.

 

Inviting other people to contribute content: Its a good idea to invite other people to contribute content to your site. This has two benefits. You will get more content. And also these people can help you promote your site. You can ask their help in getting traffic.

 

Participate in forums : Become a member in forums that are related to your site’s content. You can publish a post about your site there.

 

Signature links in forums : Make sure that you add the address of your site as signature in forums you have joined. Participate lively in forums you are member of. The more you post topics the more your links appear.

 

Using a forum in your site : Using a forum in your site can add interaction with users. It gives opportunity to user for expressing his ideas.

 

Offline advertisement : Offline advertisement such as business cards giving your website address is a good way to bring hits.

 

Yahoo answers : Answer questions related to your site’s content and put url of your site in the source textbox. This can get you a couple of hits.

 

Social networking: Many people have been using social networking to get traffic to their site. I got huge number of hits to my website from Facebook when it was launched initially.

 

Social bookmarking:Social bookmarking will expose your site to large number of audience. Trip upon and digg are two good social bookmarking sites. You can create accounts at their site for free and submit your sites there.

 

Email signature: This is also a good idea. You can add a link to your site in your email signature. So every time you send an email your site address is also send.

 

Submitting to search engines: Do not forget to submit your website address to search engines for free. Search engines are good source of traffic.

 

Creating free softwares: If you are passionate about creating software you can create some software and distribute for free. You can place links to your site in software. So taht when users click on it , they can see your site.

 

Link exchanges: Exchange links with websites that have content similar to yours.

Friends,

Some of you might already aware about the Forex currency trading. Forex trading is a good way to make money at home. There’s no quick way in learning Forex trading. You have to read and read and read to get things stat.

Many people have succeeded doing this business. As per recent survey 70% of individual Forex traders keep losing their precious hard-earned money in the market; while the rest of the 30% work freely and earn millions per anum). Foreign currency exchange (Forex) market is the biggest trading market in the world. It capitulate an average turnover of $1.7 trillion daily. The figure is nearly 30 times larger than the total volume of equity trades in United States.

Forex is a very exceptional market.

The process of Trades are always done in brace, traders are basically buying and selling money in the same time. Beside of trading in pairs, Forex is also very special as it has no centralized trade location and trades are done around the clock.

The above article is to just to let you aware Forex market and related process. You can have more information on the internet as well as your near trading terminal or a Forex agent. Or you may also get the information on Google on Yahoo search engines.

 

Good Luck

HSBC Direct is part of HSBC Bank USA, N.A., which has close to 450 branches in the U.S., and HSBC Group, with more than 10,000 offices worldwide.

The online savings account at HSBC Direct is designed for those seeking an FDIC insured and convenient way to save money. With a current annual percentage yield of 1.65% and no minimum balance required, this account is one of the highest paying savings accounts available. Here are the details:

• Current APY: 2.45%
• No minimum balance required
• Open an account with as little as $1
• No monthly fees
• Do not need to open an HSBC checking account
• Can link your existing checking account with an HSBC Direct online savings account
• Make deposits or withdrawals at any HSBC ATM in the U.S.
• Transfer funds online to or from your existing checking account
• FDIC-insured to the maximum permitted by law

Once you are comfortable with working online, you should buy a domain name for your site or sites. Domain name registration, if you do it right, is one of the key components of having your site rate high in the search engines. The right domain name is memorable, and can get your site to rank higher than other names. The wrong domain name won’t do you any good at all.

The first thing you have to do is come up with a good domain name for registration. Don’t even think about a one-word domain name; they’re all gone at this point. Instead, come up with dual-word combos. If you’re putting together a professional site, try your name before anything else.

Don’t get fancy with spelling when selecting your domain name registration, or use 2s and 8s to represent their sounds. You can try the number 1; that sometimes works. You can also try the names of products you offer, or a description of your site content offerings: Romanceforgirls, popcornpalace, fluffykittens. Memorable is always better; short and memorable is best, but very difficult to accomplish.

Come up with a couple of dozen names that will do for your site, and test them on a registry. Don’t buy a domain name for which the .com extension is gone, but you have access to the .net or .info. These domain names are not by any means as valuable as the .com. If you pick up the .com, though, and you expect the site to be lucrative or have a lot of competition, it’s not a bad idea to pick up the other extensions as well. Domain name registration is NOT expensive, and if you register in bulk you can get an even better price.

This doesn’t mean you should avoid anything but .com. If you have a business in the United Kingdom, you have access to the .uk domain name set, which UK customers are likely to look at before anything else for UK-specific businesses.

If you anticipate most of your business will come from British customers who are aware your business is in Britain, the .uk extension may be a better choice than the .com; and if your customers are unhappy with Internic’s control of Internet domain registration or they are very pro-Britain, the .uk extension is certainly a better choice.

If you’re fortunate enough to find both extensions for your domain open, and if you run a British company, it doesn’t cost much to buy them both, and you definitely should.

Tips for Domain Name Registration

Have a website ready to plunk into your domain as soon as you buy it, and submit it immediately to the search engines. The search engines take time to index new sites and your domain name registration is only as valuable as the search engines make it.

You can also have more than one domain name pointing at a single site. If you’ve bought multiple extensions for your domain name (as in the previously-suggested .com/.uk combination), you can set up your site under one domain name and then direct traffic from the others to the main site. This is called web traffic forwarding and has been around for years. It may be as simple as parking your domain name on a server and putting a line of code on the page, or as complex as going through another website to use their online web forwarding services.

When you do register a domain and start building traffic to it, go out and renew for multiple years before your renewal is due. It is surprisingly easy to forget to register your domain name on time, and if someone else sneaks in and registers it, you’ve just lost a ton of work on that domain.

By making your domain name memorable, you will help other webmasters remember your site easily when building anchor texts in their links- a crucial component of SEO.

Final tip: don’t just think about price when looking for a domain registration company- also think about quality of service. While you shouldn’t be paying over the odds, it really is better to be safe than sorry and go with the more established registrars. Then you can have peace of mind that should any problems arise, you will be well looked after.

About the Author: Adrian Lawrence is the webmaster for www.discountdomainsuk.com a leading Domain Registration Service.